Curriculum Vitae

Name: Okke Amerongen
E-mail: okke@okke-internet.com
Phone: +31 62 171 0554

Personality:

Hands on, communicative, entrepreneurial, commercial, creative, dedicated and with a real passion for Internet. Highly motivated and able to motivate others.

Skills/Expertise:

  • Management of 25 professionals – developers/designers, product management, editors
  • Project management of complex internet projects – migrations, integrations, re-branding
  • People management – hiring, firing, development and training of employees
  • Change management – defining and implementing strategic changes
  • Business processes – improvement of workflow management, testing and product delivery
  • E-Business marketing – deliver landing pages, registration- and branding pages
  • Conversion – measure and improve online conversion to increase online sales
  • Outsourcing – applications and content outsourcing to various external partners
  • Content Management Systems – both in house produced and externally developed, XML based
  • Content – both in house produced and acquisition/integration of 3rd party content using XML feeds
  • Supplier and Service level management – management of content/application suppliers
  • Usability testing – Usability/accessibility, user testing and implementation of improvements
  • Site Optimization – measurement, analysis/reporting of statistics, implementation of improvements
  • Implementations of new websites, new designs or applications
  • International projects – work in international workgroups as local business leader

Professional record


March 2010 – June 2010 – Internet Consultant GSM.nl

Project:

  • Optimize conversion of GSM.nl www.gsm.nl
  • Create new design, to be launched
  • Deliver briefing to create new site

November 2009 – January 2010 – UPC Nederland Project Manager UPC Business

Project:

April 2009 – October 2009 – Pluimen.nl Internet Consultant

Projects:

March 2008 – March 2009 – UPC Nederland Internet Consultant

Projects:

  • Improve content and structure of www.upc.nl
  • Search engine optimization
  • Migration to new Content Management System

February 2008 – May 2008 – Blixem Internet Services Project Manager

Project:

  • Re-launch of www.plaats.nl, biggest regional portal in the Netherlands
  • Redesign, Search Engine Optimization (SEO)
  • Web 2.0 options: users can add and update content for each town

June 2007 – December 2007 - Zesko Program Manager: Portal

Projects:

  • Program Management for Portal Program: create 1 new portal for @Home, Casema & Multikabel
  • Development of business case for new portal
  • Define portal strategy for new company
  • Manage definition phase of Portal Program
  • RFP for selection of Web agency and System Integrator

September 2006 – May 2007 @Home – Manager Portal Management a.i. www.home.nl

Projects:

  • Manage team of 18 FTE’s
  • Improve portal organization (recruitment of 3 FTE’s, better reporting and structured meetings)
  • Business processes – create 1 entry point for all requests of the entire organization for the portal
  • Delivery of new channels for: Games, Film, Music and TV
  • Increase portal revenue from partnerships and advertising
  • E-Business - Improve conversion of existing product pages
  • Improve customer self service environment to decrease calls to service desk

2001 - August 2006 Wanadoo/Orange Nederland, Amsterdam – Publisher/Portal Manager orange.nl

Projects:

  • Re-branding to Orange – Integration of Wanadoo and Orange website, new house style and migration to 1 content management system
  • Build new portal department of 15-25 employees (editors, developers, product managers)
  • Migration to new content management system for Wanadoo
  • Implementation/improvement of online sales channel using XML and XSLT
  • Management of online suppliers including Service Level Agreement management
  • Quality projects – implement ticketing, improve testing and delivery of projects
  • IT infrastructure – implement staging, development, pre-production and production environments
  • Search – migration of search engine to new supplier and to a new platform
  • Search engine optimization – improve search engine ranking of online sales pages
  • Newsletter – design and create newsletter tool
  • Web standards – Implement W3C XHTML 1.0 Transitional standards

Results:

  • Current website visitors increased to 1.3 million unique visitors per month
  • Over 40% of all subscriptions sold through the website
  • Successful re-branding of Wanadoo to Orange, integration and migration to new CMS of both the former www.wanadoo.nl and www.orange.nl website within budget and quality limits
  • Portal department developed from 5 to 15 FTE’s plus a pool of talented freelancers with high professional standards in delivering products within time and according to the agreed quality level
  • Launch of newsletter for 600.000 subscribers increasing traffic of the website with 200.000 unique visitors a month
  • Service Level Agreement to ensure 99.9% availability, fast performance of web servers and resolution of trouble tickets
  • Search revenue increase of 300% over 3 years
  • Improvement of business processes and quality of production of portal department
  • New IT infrastructure was launched enabling ticketing, testing, staging and improving the quality of production

2000-2001 EuroNet/Wanadoo B.V. – Content Manager Mobile & Product Manager Music

Projects:

  • Develop and launch official Top 40 site www.top40.nl
  • Creating new WAP portal and a website for logo’s and ring tones

Results:

  • After 1 year the site www.top40.nl had over 150.000 Unique visitors per month

2000-2000 PIAS Records – Interim Promotion & Product Manager for Dutch artists

Projects:

  • Making marketing and promotional plans for album launch including budgets, planning and positioning
  • Closing license- and distribution deals with artists and labels.

1997-2000 V2 Records – A&R and Promotion Manager

Projects:

  • Set up network and contact database with relevant radio and TV stations
  • Scout and introduce new groups for the Dutch market
  • Set up marketing and promotional campaigns for various artist including budgets, planning and positioning
  • Organizing events like meet & greets with artists and CD presentations.
  • Build up the entire new company from scratch

Results:

  • Breakthrough of Postmen, 4 hit singles and 70.000 albums sold (a gold record)
  • With one colleague I built up the company from start to 9 employees

1996 - 1997 EMI Music – Sales Promotor

Projects:

  • Designing sales oriented campaigns to promote single sales at retail chains like Free Record Shop combined with radio campaigns at Radio 538 and Radio 3.

Results:

  • 3 #1 hits: Captain Jack (2x), Rob de Nijs (1x).

Education

2006 PRINCE2 Foundation – Principles of Project Management according to PRINCE2 method

2003 NIMA B – Marketing – SRM Opleidingen

2002 Talent Ontwikkelings Programma – Management development program – De Baak

1991-1996 HEAO Communication at Hogeschool van Utrecht
Graduate in Communication Theory, Management Communication, Public Relations, Marketing, Marketing Communication, Information, Economics, Business Economics, Sociology, Psychology, Dutch language, French language and English language.

1990-1991 Law at the University of Utrecht.

1986-1990 Athenaeum at the Ashram multilateral School in Alphen a/d Rijn.

Languages:

  Dutch English French German
Speech Excellent Excellent Basic knowledge Basic knowledge
Written Excellent Excellent Basic knowledge Basic knowledge